I’m Gina Elmanasterly, an Egyptian-American with fine hair who struggled for years to find products that actually worked. A few years ago, I was diagnosed with a scalp condition that completely dried out my hair. It forced me to try harder than ever to find solutions, I tried everything but nothing worked and my confidence took a hit. After speaking with countless others in the same boat, I realized we needed a brand designed specifically for us.

For far too long, fine hair has been misunderstood and overlooked. People assume it’s always straight or wavy, but fine hair can also be curly, kinky, and
everything in between.